Martha kicks off in the US with a bold move in its go to market strategy: products will only be available for purchase in brick & mortar surf, skate and outdoor stores. The brand purpose is to influence in-store shopping culture, promote window shopping, and positively impact local businesses.
Martha is already present in 14 stores in California. Among them are old-time classics such as Bing in Encinitas, Mountain Air Sports in Santa Barbara, Pancho’s Surf Shop in Pismo Beach, Wavelengths in Morro Bay and Surf Hut in Imperial Beach.
Click here to read the full article